References from Design Strategy
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(1 votes, average: 5 out of 5) Loading ...Thanks everyone for your participation in yesterday’s workshop. I appreciate the smart questions, and the interesting ideas you shared about design strategy. Also, I love all the feedback–keep it coming! Here’s a PDF file of the slides from the workshop; and here’s a list of many of the references and ideas that were brought up in the workshop and during discussions:
- A blog post detailing one of my examples of experience strategy, the Target ClearRX drug delivery system. There’s several links within to articles and the backstory behind the pill bottle redesign.
- I made frequent reference to Michael Porter and his seminal essay, “What is Strategy?” Unfortunately it’s $6.50 from Harvard Business Review, but it’s also a great read. Also a good read is a recent interview Michael Porter did with the Wharton School of Business explaining why “being the best” isn’t a strategy (requires sign-up).
- I got a question about how to facilitate a meeting and keep them on track. One reference I made was to the KJ-Technique, a group decision-making technique that Jared Spool has written a nice article on.
- I shared the User Experience Value Chain that was a part of Adaptive Path’s Leveraging Business Value report. The report includes one of my favorite tools that we didn’t cover during the workshop: it’s called linking elephants, and it’s a great tool for establishing ROI for UX.
- And if you want to use numbers to help you make your case for design and UX, Henning Fischer’s essay on Business Case Modeling for Design Initiatives is a great how-to, plus you can download his spreadsheet that shows all his math.
- The value curve example comes from Blue Ocean Strategy, but the authors prior article in HBR is cheaper and a faster read, if you’re looking for short cuts. Another example of a value curve is Scott Weisbrod’s example of the value curve for the Wii.
- I talked about the value of creating tangible expressions of he strategy to define what the strategy is or could be. One of my favorite examples of prototyping and testing new experience-based strategies comes from Kevin Cheng’s presentation on Communicating Concepts through Comics.
- And here’s the Charmr video that I shared, a great example of creating a clear vision of what an experience could be. Here’s more on the Charmr project.
-Brandon